This guest post was contributed by the Nextopia team. Nextopia provides Internet Retailers with site search, navigation, and merchandising solutions. Using Nextopia’s solutions, retailers are significantly improving shopper experience, helping them sell more.
‘Tis the season to shop until you drop.
Consumers are making their lists (and checking them twice), but surprisingly, they aren’t heading to the mall or shopping from the comfort of their homes on their desktops and laptops anymore.
Today’s tech-savvy consumers will be shopping from virtually anywhere with the swipe of their finger on their mobile devices. According to PWC, mobile shopping is up almost 25% from last year, as shoppers are now using their smartphones to scout out products and monitor deals to pay for products and track packages.
As a retailer, this presents a huge window of opportunity and another chance to drive sales and conversions and close Q4 on a successful note. To boost your mobile shopping experience this holiday season, make sure to try out the following mobile commerce tips.
Anyone that’s ever shopped online before knows how much easier it is to find your desired item if the retailer offers autocompleted search results. The same applies to mobile shopping. Enabling autocomplete means that your customers only have to type in a few letters to find the search terms they want, which is extremely handy for busy shoppers. Nextopia’s autocomplete helps retailers increase sales and reduce bounce rates by helping customers find exactly what they are looking for.
Pro Tip: Include small thumbnail graphics along with suggested terms to further turn browsers into buyers.
Have an Easy to Locate Search Bar
The search bar typically tends to be an overlooked feature of an eCommerce store, especially on mobile when the screen is already that much smaller. It might seem hard to believe, but many retailers still forget to fully optimize their websites for mobile, meaning their search bars can end up in hard to locate spots or they blend into background clutter. Ensure your customers can always find your search bar by putting it front and center and on every mobile page.
Pro Tip: Really make your search bar stand out by ensuring that all search fields (input field and ‘submit’ button) are clearly differentiated and easy to locate. Retailers should also include a recognizable search icon (a magnifying glass tends to work best) to help entice visitors to search.
Always Show Results
If you happen to be out of an item or you just don’t carry what someone is searching for, rather than sending them to a ‘no results found’ page, use this as your opportunity to promote similar products or brands to try and save the sale.
Pro Tip: Make sure to add your contact information so if your shoppers have any questions about an item that’s not in stock they can get in touch with you right away.
Increase Button Sizes
Anyone that’s ever visited a website or browsed on an app has accidently clicked on things they didn’t mean to because of awkwardly small buttons. You can ensure this doesn’t happen to your shoppers by making all buttons big enough so they can be clicked on properly.
Pro Tip: The most important buttons to make bigger are the search icon and the ‘add to bag’.
By incorporating these tips and techniques into your mobile commerce site, you’ll not only improve the mobile shopping experience for your customers but you’ll also be able to increase sales and conversions and turn more browsers into buyers.
If you’re still looking for other ways to improve the shopping experience for your customers, retailers should look into working with Sigmento, which is an eCommerce solution that helps retailers grow their sales by having a live database that provides the largest coverage of product information in the world, covering millions of products in thousands of categories. When a retailer uses Sigmento’s Product Information as a Service platform, they can get optimized product information for every product in their catalog on-demand.