5 Product Catalog Best Practices That Turn Viewers Into Customers

Yoav Maor / November 7, 2016

Online sellers can no longer afford to skip out on providing product information for their catalog. Nowadays, online shoppers rarely buy products for which detailed information is missing. These shoppers look for rich, consistent, and complete product information whenever they think of buying anything online. As shoppers cannot physically hold and evaluate a product when shopping online, a product without adequate information will make it much more difficult for a customer to make a purchase decision. A product catalog with detailed, accurate product information will build trust and confidence among customers which in turn will lead to more sales.

If you examine product pages created by different companies, you will find that some go for a direct approach, displaying the image of their product and explaining why someone should buy it. Others create elaborate pages with moving parts and impressive elements.
So, what are the main product elements that an online seller should consider while displaying the product catalog to generate more sales?

Product Title – Creating unique titles which are SEO friendly will assist in bringing in more customer traffic to your online store from search engine and on marketplaces.

Optimized Categories – Optimized product categories is critical. E-Commerce site’s architecture has a major impact on achieving higher rankings and providing the best possible user experience. Organizing product pages into categories that are easy to understand, search, and follow can improve page ranking leading to higher page views. Additionally, placing products in right categories of marketplaces such as Amazon and eBay will increase their visibility and bring you more traffic.

Images – Did you know that people remember 80% of what they see and only 20% of what they read? Images are the most important aspect of product data. The influence of an image is hard to ignore, and if you are not including high quality images of your products then you are most probably losing out on some serious sales.

Description – Product content plays an important role in the e-commerce customer experience. Always make sure you have effective and lively product descriptions to engage viewers and make them more likely to buy your product. Writing your own descriptions can be daunting, the sheer amount of text required for product descriptions can be time-consuming and your company might be losing money. Because of this, it is advised to outsource it to experts who can manage your product catalog information.

Standardized Attributes – Customers want more than basic specifications, they look for specific and relevant attributes that give them all the information they need to make a confident purchase decision. Accurate product attributes which are uniquely relevant to a particular product will allow a customer to make this decision without leaving your site to find this information.

Great, accurate product data builds trust in your brand and increases consumer confidence in your product offering so that shoppers are willing to buy. First impressions are everything. Many store owners spend time tweaking their homepage but often forget about the importance of a well-designed product page and accurate product information.

Choosing an appropriate way to showcase your products is essential, as it can either drive shoppers to make a purchase or click away from your store.