Our Team


Yoav Maor

Co-founder & COO

Yoav created Sigmento with an idea he had after spending years in different area of the ecommerce industry. After managing catalogs, operations, and advising many etailers he is now building an A-team at Sigmento. For fun, he sets the tone for our office jam sessions.

Izzy Cohen

Co-founder & CEO

Izzy gained vast experience in growth and product development as a core team member of Wiser.com and Investing.com. He also invented the Square Stand. For fun, Izzy films the team jam sessions due to his lack of musical skills.

Yonatan Maor

Co-founder & CTO

After spending several years at Cisco as a lead engineer developing software that was used by companies like AT&T and Verizon, Yonatan decided to make a career change and become our CTO. For fun, Yonatan enjoys teaching himself new things.


Nadav Ruppin

Product Manager

Nadav has a degree in Economics and Mathematics from the University of South Carolina where he graduated Magna Cum Laude. He is highly experienced in catalog creation and eCommerce store management in all mainstream marketplaces, and leads Sigmento’s Product Management.

Beeri Amiel

Program Manager

Beeri holds a Bachelor of Business Administration in Finance and a Masters in Technology Commercialization from The University of Texas at Austin. He is a passionate and experienced leader. He enjoys travelling and has visited all 48 continental states.

Koby Palachi

Senior Back-End Developer

Koby studied Information System Engineering at Ben Gurion University in Israel. He is a skilled software engineer who has previously worked at Cisco. He loves home cooked meals and is the ping pong champion of the office.

Liran Avitan

Project Manager

After relocating from Canada to Israel, Liran joined the IDF to become a commander in field for over came a top leader and manager. Liran uses his managerial experience to execute clients' projects with great success. In his free time, he likes to lose to our COO in FIFA or ping pong.

Meni Kutscher

Project Manager

Meni began his career managing large scale engineering projects for the Israeli government, when he decided to take a career shift and work at Sigmento as a project manager. Meni loves to travel and rock climbing.

Or Shemy

Data Analyst

After managing data projects for a couple of years, Or joined Sigmento to help with our big data challenges and currently manages our data infrastructure. In his free time, he likes to bother Meni.

Alon Arad

Data Scientist

Alon graduated Cum Laude from his BA in Mathematics and Economics at Tel Aviv University and is now pursuing his Masters in statistics. Alon is an enthusiastic learner, data oriented constantly seeking to make sense out of numbers. In his free time, he tears up the soccer field.

Naama Krumer

Graphic Designer

Naama brings Sigmento it's style and is responsible that the Sigmento team is always looking its best. Naama is completing her degree in Visual Communications Design in Israel's Holon Institute of Technology.

Sasha Leschuk

Senior Back-End Developer

Sasha is an enthusiastic software developer, with rich experience in BI. Sasha is always looking for new challenges and technologies. On his free time, Sasha enjoys boxing and biking, but most of all, he enjoys spending time with his wife and kid.