SIGMENTO, a data technology innovator, today announced the launch of its Product Information as a Service platform that provides retailers with optimized product information for their entire catalog on-demand.
In 2015, the eCommerce industry totalled $1.7 trillion in sales worldwide, and is expected to continue growing at 20% every year. Largely fueled by the emergence of shopping on mobile devices, and omni-channel presence of retailers, this growth creates significant data challenges for retailers. It is estimated that 75% of top retailers have inaccurate, missing, or inconsistent product information.
Sigmento’s Product Information as a Service platform, which is already used by some of the largest retailers in the world, provides product information that is statistically validated, optimized for search engines and marketplaces such as eBay and Amazon, Google and Bing. This allows retailers to add endless product pages to their website or marketplace stores without depending on manual data teams and inconsistent data feeds from manufacturers.
Sigmento’s on-demand product information platform is fully web based, can easily work with any eCommerce management or Product Information Management solution, and is very intuitive. It’s advanced data mining technologies gather product information from thousands of sources. Sigmento optimizes this information, while adding unique content such as product titles crafted specifically for each product using Natural Language Generation, to provide retailers with accurate product information on-demand.
Yoav Maor, COO of Sigmento, adds, “Many retailers want to create massive catalogs, offering customers the “endless aisle”, but are limited because of the time and resources it takes to find, create and standardize product information for each item. Sigmento’s platform provides retailers with a simple solution to get optimized product information on-demand, allowing retailers to add items to their online stores at scale, while maximizing visibility and traffic from search engines and marketplaces.”