Sigmento’s Top 5 Resources for the 2016 Holiday Season

Yoav Maor / December 26, 2016

As 2016 comes to a close, the Sigmento team selected 5 articles that will help retailers start 2017 in full force.

Internet Retailer: E-retailers Beware: 3 Perils of Unvalidated Product Information
Did you know that 75% of retailers are not confident in their product information? Sigmento was featured on Internet Retailer discussing the risks unvalidated product information poses to your business.

Kissmetrics Blog: 25 E-Commerce Experts Share Their Best Tips for Driving Repeat Sales Online
You’ve probably invested a lot of time and effort into preparing for this holiday shopping rush. Make sure all of that hard work doesn’t go to waste. Kissmetrics reached out to the best E-Commerce experts to find out how to retain shoppers and get them to keep shopping after the holidays.

Sigmento Blog: 5 Powerful Mobile Search Tips for the Holidays
The online shopping experience is moving to mobile at 30% year over year. Nextopia was featured on Sigmento’s blog discussing mobile search tips to optimize your store’s mobile shopping experience.

CPC Strategy: Get More out of your Google Shopping Campaigns in Q1
How did your Google Shopping campaigns perform in 2016? CPC Strategy thinks you can do better. They wrote an awesome guide on how to get more out of your Google Shopping campaigns. They cover strategies to uncover high performing shopping verticals, as well as ways to utilize Google Shopping’s new feature Customer Match for Shopping.

A Better Lemonade Stand: How to Apply Content Strategy to Each Stage of the Sales Funnel
Shoppers are increasingly paying more attention to your store’s content, and so are search engines. A Better Lemonade Stand provides a thorough guide on how to implement a content strategy to your entire funnel.